Below is a link to a great infographic depicting what each social media site is good for in terms of marketing value. Whether you’re trying to increase brand exposure, improve customer communication or increase site traffic and SEO, there is a social media outlet best suited for your strategy. Many companies feel that Facebook is the be all, end all when it comes to social media. While Facebook is a valuable marketing tool, at Virtue, we recognize that Facebook can actually detract from site traffic. As you’ll see in the infographic referenced below, there are other viable and valuable social media options that can drive traffic to your site and can be used in conjunction with Facebook. Once users are on your website, you can actually achieve all four measures (customer communication, brand recognition, site traffic & SEO) if your site is designed and optimized appropriately.
Check it out! Social Media Landscape | CMO.com