Scroll to top

Essentials for Engagement

Social Media Engagement Marketing

Marketing Manners + Social Intuition The primary goal of any social marketing integration campaign should be engagement. Many brands focus on sales conversions as the primary goal or key performance indicator (KPI), however when it comes to social media, an engaged customer is much more valuable than a converted one. Typical conversions are transactional and […]

Read more

Synchronicity and a Social Media Success Story

Social Universe

It’s not by accident that I met Tiffany Fitzhenry and was introduced to her colorful characters and intriguing stories that have presented themselves over her lifetime and during the years we’ve been friends. Nor was it surprising that our conversations got deeper over time as we talked about the “Power of Now,” consciousness and the soul. […]

Read more

Why Leaders Should Embrace Social Media (and Why Bosses Should Steer Clear)

cloud social media

Few people would argue that a business great like Sir Richard Branson is not a great leader. He has built many successful brands and businesses, is worth billions of dollars, and is an advocate for social and political change. He regularly encourages his teams to be better and sets the example by paving the way […]

Read more

Can Social Media Prevent Brand Reinvention?

BrandReinventionSocialMedia

One of the most well known brand reinventors is The Coca-Cola Company, most notably after their release of New Coke in 1985 – commonly referred to as the New Coke debacle. There is speculation that Coke released this not-so-tasty new formula to re-inspire love of the original, especially considering that Coke generated significant sales gains upon […]

Read more

IKEA’s Smart Solution to a Winter Marketing Conundrum

ikealogo

Now this is smart marketing!

Read more

Social Media Sites and Their Marketing Values

Social Media Landscape

Below is a link to a great infographic depicting what each social media site is good for in terms of marketing value. Whether you’re trying to increase brand exposure, improve customer communication or increase site traffic and SEO, there is a social media outlet best suited for your strategy. Many companies feel that Facebook is […]

Read more

Mashable Comic – Social Media Parenting

Social Media and Parenting | Kids and Social Media

Social Media and Parenting – A Comic from Mashable.com

Read more

Virtue Launches BrainBalanceCenters.com

Brain Balance Achievement Centers

Announcing the launch of the new BrainBalanceCenters.com website today! We’re proud to call Brain Balance Achievement Centers a client. We’re particularly proud of “The Results” section. Not only are the case studies a great testimonial to the success of Brain Balance, but the programming and functionality of that piece of the website took the collaboration of a very talented team of individuals who are the core of Virtue!

Read more

April is Launch Month at Virtue!

BioVeda Technologies

I guess it’s a good sign when client work is keeping us so busy that we’ve neglected our own updates! Lots of news and April is an especially active month. This month we officially announce the launch of The Virtue Agency website. The Virtue Agency is the next evolution of Kayne Interactive. We work with some incredible talent, in a virtual environment and so, Virtue is born. This month we also launch several client sites, including:

Read more

Four Square – The Next Generation of Social Networking

The latest buzz in social media is Four Square, a social networking site that is accessed as an application through your smartphone. It then works off of GPS, allowing the application to report where you are at any given time. The benefit? If you’re dining at a restaurant and have just sat down to order, a friend can post a recommendation of what to eat, mobile-to-mobile.

Read more