It’s been recently reported by Mashable, that the Swine Flu Outbreak is recording 10,000 tweets per hour on Twitter. This number boggles my mind. It’s amazing the viral reach that Twitter can measure (no pun intended!). However I can’t help but wonder if the power of social media could potentially inspire mass panic during a situation that is merely watch and wait? How do we filter the information coming from thousands of Twitterers to determine what is truly legitimate information? And if you are one of the truly legitimate organizations, how do you separate yourself from a pack of impassioned Twits who merely want more followers and do not have any valuable information to share?
It seems every day, I hear of another success story related to social networking and how it has a direct correlation to increased revenue. And the return on investment is usually high, considering that social media has little to no hard cost associated with it, only time. Even for those companies who opt to have a third party manage their social media on their behalf, the ROI is still high as compared to traditional advertising. That leads me to the point of this post. What’s your social media success story?
Call me old-fashioned but a part of me still believes that nothing can replace a smile and a hand shake when working with a customer. In today’s fast paced world of business, many companies and organizations struggle to leave an impression. People are inundated with information, advertising and media coming from various sources and as a consumer it can be difficult to sift through the propaganda and find the truth behind the message. As such business owners are faced with an interesting dilemma: How do you reach out to the masses yet still provide highly personalized service?
It’s time to overcome the misconception that businesses don’t spend money during an economic downturn and embrace the fact that the American entreprenurial spirit fights for survival by spending money prudently. There is no company that exists that couldn’t improve their ability to communicate more often and with more relevance to a defined target. Social media provides that opportunity to leverage brand, build loyalty, maintain relevance and reach new customers by leveraging existing customers.
As the music portion of this year’s SXSW festival in Austin wraps up, a recent article in Wired explores the use of social networking by many of the participating rock bands.
People are changing the way they communicate, moving away from email and towards the real-time, publishing format of social networks such as Facebook. With 175 million users, it’s easy to see where the buzz is coming from. And as I watch the tweets coming from my friends on Twitter, I’m amazed. Had I gone to Austin this week, I could have simply looked at my Twitter app on my iphone and found endless updates from fellow Tweeters about where they were eating, meeting and socializing. It is truly a revolutionary way to communicate in real-time with an unlimited audience.
One of the questions I am frequently faced with when presenting the idea of building a blog for a company is, “What will a blog help me to achieve for my business?”.
After reading the above, I started thinking about how this applies to Kayne Interactive and what we are trying to achieve for our clients. We are after all an “interactive” company, so interaction is key to our business. And with the rising popularity of blogs and social networking, there is no better time than now to evolve your marketing campaign into an interactive format.
A blog (a contraction of the term weblog) is a website, usually maintained by an individual with regular entries of commentary, video and images. Entries are displayed with the most current posts first, making the most recent content the easiest to find. Blogs are unique due to their interactive format allowing readers the ability to [...]
Please bear with us as we are currently building and working on this website live for your enjoyment! Visit frequently so you can witness first hand as we implement changes to the design and format. Once we get most of the fundamentals in place, we’ll start posting new content including tips for marketing the “smart [...]
