When we examine social networking, you are achieving something much more valuable than advertising. You are creating referrals, testimonials and endorsements, which gives you instant credibility and a level of trust that traditional advertising simply cannot achieve.
September 17, 2009 @ 6:43 am | Category:Blogging, Emerging Media, social media | Tagged as: advertising, consumer marketing, grass roots, social media, traditional media
A Mad Approach to Advertising
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