Virtue, » interactive marketing

Virtue Launches BrainBalanceCenters.com

Tela Kayne — Mon, 26 Apr 2010 00:14:44 +0000

Announcing the launch of the new BrainBalanceCenters.com website today! We’re proud to call Brain Balance Achievement Centers a client. They are an incredible company that specializes in working with kids who suffer from neuro-behavioral and developmental disorders such as Autism, Asperger’s, ADHD and Learning Disorders. This site is a great resource for parents and educators alike! Please check it out and tell your friends or even better follow Brain Balance on Twitter or “like” them on Facebook . We’re particularly proud of “The Results” section. Not only are the case studies a great testimonial to the success of the Brain Balance Program®, but the programming and functionality of that piece of the website took the collaboration of a very talented team of individuals who are the core of Virtue!

April is Launch Month at Virtue!

Tela Kayne — Tue, 20 Apr 2010 17:31:09 +0000

I guess it’s a good sign when client work is keeping us so busy that we’ve neglected our own updates! Lots of news and April is an especially active month. This month we officially announce the launch of The Virtue Agency website. The Virtue Agency is the next evolution of Kayne Interactive. We work with some incredible talent (the best of the best in the industry), in a virtual environment and so, Virtue is born. Our new website is up and running with some minor revisions coming soon (once we have time to refocus on our own brand, but we’re not complaining…we love client work!) In fact, this month we are launching several client websites and social media campaigns, including:

BioVedaTechnologies.com (launched!) – We built this corporate website to accompany the already existing, consumer facing BioVedaWellness.com website that we developed for them last year. BioVeda Technologies is a cutting edge, medical device company and their new website was built using cutting edge interactive design and technology!
BrainBalanceCenters.com (coming soon!) – April is autism awareness month and what better time to launch the website for Brain Balance Achievement Centers, an incredible company that specializes in working with kids who suffer from neuro-behavioral and developmental disorders such as Autism, Asperger’s, ADHD and Learning Disorders. This site will be an incredible resource for parents and educators alike!
HeyYouNeverKnowtheBook.com – A Jewish Novel by Robert Newman, this website represents what we hope to be the first of many author and small publishing house websites. Contact us if you need help marketing your novel!
SpecEye.com (coming soon!)- Spectrum Eyecare is an optometry practice committed to patient care and Dr. John Henahan recognizes the importance of an interactive website coupled with a social media presence. If you are a small business owner and have a consumer service, we want to help you establish your web presence and gain more customers! Contact us today.
And, more to come…

Advertising Times They are A-Changin

Tela Kayne — Tue, 21 Jul 2009 15:35:54 +0000

A recent article in Advertising Age, “Advertising Will Change Forever” suggests that companies will double their digital spending over the next 5 years, leaving ad budgets to at best remain the same and at worst disappear entirely.

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

And it means that social “media,” which will account for $716 million this year between social network campaigns and agency fees, will generate $3 billion in five years. And this doesn’t even count displays ads on social networks (which are in the display ads category.) Of all the parts of digital marketing, social network marketing one is poised for the most explosive growth.

How are you marketing your business? Are your marketing dollars being used most effectively? Is it time to change with the advertising times? Get Started with your new interactive marketing and social media plan today!