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Can Social Media Prevent Brand Reinvention?

BrandReinventionSocialMedia

One of the most well known brand reinventors is The Coca-Cola Company, most notably after their release of New Coke in 1985 – commonly referred to as┬áthe New Coke debacle. There is speculation that Coke released this not-so-tasty new formula to re-inspire love of the original, especially considering that Coke generated significant sales gains upon […]

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