One of the most well known brand reinventors is The Coca-Cola Company, most notably after their release of New Coke in 1985 – commonly referred to as the New Coke debacle. There is speculation that Coke released this not-so-tasty new formula to re-inspire love of the original, especially considering that Coke generated significant sales gains upon […]
August 2, 2014 @ 7:01 am | Category:Blogging, Social Media | Tagged as: facebook, linkedin, social media, social networking, twitter
Can Social Media Prevent Brand Reinvention?
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