Virtue, » promotion http://www.virtueagency.com The Agency Tue, 20 Dec 2011 23:03:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Ikea Uses Facebook to Promote New Store on a Budget http://www.virtueagency.com/2009/11/ikea-uses-facebook-to-promote-new-store-on-a-budget/ http://www.virtueagency.com/2009/11/ikea-uses-facebook-to-promote-new-store-on-a-budget/#comments Wed, 18 Nov 2009 00:27:50 +0000 Tela Kayne http://www.kayneinteractive.com/?p=478

Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool, to promote the opening of the brand’s Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store’s manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names then won those items.

From Creativity Online

]]> http://www.virtueagency.com/2009/11/ikea-uses-facebook-to-promote-new-store-on-a-budget/feed/ 0