Marketing Manners + Social Intuition The primary goal of any social marketing integration campaign should be engagement. Many brands focus on sales conversions as the primary goal or key performance indicator (KPI), however when it comes to social media, an engaged customer is much more valuable than a converted one. Typical conversions are transactional and […]
December 2, 2015 @ 1:49 pm | Category:Blogging, Social Media | Tagged as: engagement, social media marketing
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