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Synchronicity and a Social Media Success Story

Social Universe

It’s not by accident that I met Tiffany Fitzhenry and was introduced to her colorful characters and intriguing stories that have presented themselves over her lifetime and during the years we’ve been friends. Nor was it surprising that our conversations got deeper over time as we talked about the “Power of Now,” consciousness and the soul. […]

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Why Leaders Should Embrace Social Media (and Why Bosses Should Steer Clear)

cloud social media

Few people would argue that a business great like Sir Richard Branson is not a great leader. He has built many successful brands and businesses, is worth billions of dollars, and is an advocate for social and political change. He regularly encourages his teams to be better and sets the example by paving the way […]

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Can Social Media Prevent Brand Reinvention?


One of the most well known brand reinventors is The Coca-Cola Company, most notably after their release of New Coke in 1985 – commonly referred to as the New Coke debacle. There is speculation that Coke released this not-so-tasty new formula to re-inspire love of the original, especially considering that Coke generated significant sales gains upon […]

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Social Media Sites and Their Marketing Values

Social Media Landscape

Below is a link to a great infographic depicting what each social media site is good for in terms of marketing value. Whether you’re trying to increase brand exposure, improve customer communication or increase site traffic and SEO, there is a social media outlet best suited for your strategy. Many companies feel that Facebook is […]

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Mashable Comic – Social Media Parenting

Social Media and Parenting | Kids and Social Media

Social Media and Parenting – A Comic from

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Virtue Launches

Brain Balance Achievement Centers

Announcing the launch of the new website today! We’re proud to call Brain Balance Achievement Centers a client. We’re particularly proud of “The Results” section. Not only are the case studies a great testimonial to the success of Brain Balance, but the programming and functionality of that piece of the website took the collaboration of a very talented team of individuals who are the core of Virtue!

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April is Launch Month at Virtue!

BioVeda Technologies

I guess it’s a good sign when client work is keeping us so busy that we’ve neglected our own updates! Lots of news and April is an especially active month. This month we officially announce the launch of The Virtue Agency website. The Virtue Agency is the next evolution of Kayne Interactive. We work with some incredible talent, in a virtual environment and so, Virtue is born. This month we also launch several client sites, including:

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Ikea Uses Facebook to Promote New Store on a Budget


Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool, to promote the opening of the brand’s Malmo outpost, its most modern store to date.

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A Mad Approach to Advertising

Mad Men

When we examine social networking, you are achieving something much more valuable than advertising. You are creating referrals, testimonials and endorsements, which gives you instant credibility and a level of trust that traditional advertising simply cannot achieve.

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Advertising Times They are A-Changin

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

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