Below is a link to a great infographic depicting what each social media site is good for in terms of marketing value. Whether you’re trying to increase brand exposure, improve customer communication or increase site traffic and SEO, there is a social media outlet best suited for your strategy. Many companies feel that Facebook is [...]
Social Media and Parenting – A Comic from Mashable.com
Announcing the launch of the new BrainBalanceCenters.com website today! We’re proud to call Brain Balance Achievement Centers a client. We’re particularly proud of “The Results” section. Not only are the case studies a great testimonial to the success of Brain Balance, but the programming and functionality of that piece of the website took the collaboration of a very talented team of individuals who are the core of Virtue!
I guess it’s a good sign when client work is keeping us so busy that we’ve neglected our own updates! Lots of news and April is an especially active month. This month we officially announce the launch of The Virtue Agency website. The Virtue Agency is the next evolution of Kayne Interactive. We work with some incredible talent, in a virtual environment and so, Virtue is born. This month we also launch several client sites, including:
Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook’s basic functions into a promotional tool, to promote the opening of the brand’s Malmo outpost, its most modern store to date.
When we examine social networking, you are achieving something much more valuable than advertising. You are creating referrals, testimonials and endorsements, which gives you instant credibility and a level of trust that traditional advertising simply cannot achieve.
In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”
Social Media is a wonderful tool for friends to reconnect, colleagues and associates to network and businesses to promote their services and products. However with the recent Facebook controversy related to the Holocaust denial group being allowed to remain on Facebook, inevitable questions are raised as to where the line should be drawn when it comes to freedom of speech versus terms of use violations.
It’s time to overcome the misconception that businesses don’t spend money during an economic downturn and embrace the fact that the American entreprenurial spirit fights for survival by spending money prudently. There is no company that exists that couldn’t improve their ability to communicate more often and with more relevance to a defined target. Social media provides that opportunity to leverage brand, build loyalty, maintain relevance and reach new customers by leveraging existing customers.
