Scroll to top

Why Leaders Should Embrace Social Media (and Why Bosses Should Steer Clear)

cloud social media

Few people would argue that a business great like Sir Richard Branson is not a great leader. He has built many successful brands and businesses, is worth billions of dollars, and is an advocate for social and political change. He regularly encourages his teams to be better and sets the example by paving the way […]

Read more

Can Social Media Prevent Brand Reinvention?

BrandReinventionSocialMedia

One of the most well known brand reinventors is The Coca-Cola Company, most notably after their release of New Coke in 1985 – commonly referred to as┬áthe New Coke debacle. There is speculation that Coke released this not-so-tasty new formula to re-inspire love of the original, especially considering that Coke generated significant sales gains upon […]

Read more

Four Square – The Next Generation of Social Networking

The latest buzz in social media is Four Square, a social networking site that is accessed as an application through your smartphone. It then works off of GPS, allowing the application to report where you are at any given time. The benefit? If you’re dining at a restaurant and have just sat down to order, a friend can post a recommendation of what to eat, mobile-to-mobile.

Read more

Advertising Times They are A-Changin

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

Read more

Freedom of Social Speech

Social Media is a wonderful tool for friends to reconnect, colleagues and associates to network and businesses to promote their services and products. However with the recent Facebook controversy related to the Holocaust denial group being allowed to remain on Facebook, inevitable questions are raised as to where the line should be drawn when it comes to freedom of speech versus terms of use violations.

Read more

The Power of Social Media

It’s been recently reported by Mashable, that the Swine Flu Outbreak is recording 10,000 tweets per hour on Twitter. This number boggles my mind. It’s amazing the viral reach that Twitter can measure (no pun intended!). However I can’t help but wonder if the power of social media could potentially inspire mass panic during a situation that is merely watch and wait? How do we filter the information coming from thousands of Twitterers to determine what is truly legitimate information? And if you are one of the truly legitimate organizations, how do you separate yourself from a pack of impassioned Twits who merely want more followers and do not have any valuable information to share?

Read more

What’s Your Social Media Success Story?

It seems every day, I hear of another success story related to social networking and how it has a direct correlation to increased revenue. And the return on investment is usually high, considering that social media has little to no hard cost associated with it, only time. Even for those companies who opt to have a third party manage their social media on their behalf, the ROI is still high as compared to traditional advertising. That leads me to the point of this post. What’s your social media success story?

Read more

The Values of Social Media

Call me old-fashioned but a part of me still believes that nothing can replace a smile and a hand shake when working with a customer. In today’s fast paced world of business, many companies and organizations struggle to leave an impression. People are inundated with information, advertising and media coming from various sources and as a consumer it can be difficult to sift through the propaganda and find the truth behind the message. As such business owners are faced with an interesting dilemma: How do you reach out to the masses yet still provide highly personalized service?

Read more

Are You a Social Networking Rock Star?

As the music portion of this year’s SXSW festival in Austin wraps up, a recent article in Wired explores the use of social networking by many of the participating rock bands.

Read more

Blog to Compete with Your Customers?

One of the questions I am frequently faced with when presenting the idea of building a blog for a company is, “What will a blog help me to achieve for my business?”.

Read more