Virtue, » social networks http://www.virtueagency.com The Agency Tue, 20 Dec 2011 23:03:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Four Square – The Next Generation of Social Networking http://www.virtueagency.com/2009/12/four-square-the-next-generation-of-social-networking/ http://www.virtueagency.com/2009/12/four-square-the-next-generation-of-social-networking/#comments Fri, 11 Dec 2009 14:37:00 +0000 Tela Kayne http://www.kayneinteractive.com/?p=482 The latest buzz in social media is Four Square, a social networking site that is accessed as an application through your smartphone.  It  then works off of GPS, allowing the application to report where you are at any given time.  As you build your network, your approved friends can see your location real-time. The benefit? If you’re dining at a restaurant and have just sat down to order, a friend can post a recommendation of what to eat, mobile-to-mobile.  Out on the town?  Login to Four Square to find friends who may be in the same bar or club.

There are also perks from local businesses for dedicated Four Square users as Mashable reports:

Every popular venue has a mayor — the person who has visited the most in a given time period, and mayors are often entitled to perks like free coffee or sandwiches, depending on the place. At the very least, mayorship equals bragging rights, and many a Foursquare user has been unwittingly caught in an epic mayor battle.

I have to wonder if Four Square goes too far in terms of virtually eliminating your privacy.  On the flip side it bridges the gap between virtual relationships and the real, face-to-face ones that are fast becoming a thing of the past with the advent of Facebook and Twitter.

Foursquare is a social network that actually gets you out of your cave and into the real world with other living, breathing people. Once you nail a few basics down, it can add exponential value to your social life. Oh, and did I mention the free sandwiches?

]]> http://www.virtueagency.com/2009/12/four-square-the-next-generation-of-social-networking/feed/ 0 The Power of Social Media http://www.virtueagency.com/2009/04/power-of-social-media/ http://www.virtueagency.com/2009/04/power-of-social-media/#comments Tue, 28 Apr 2009 02:17:31 +0000 Tela Kayne http://www.kayneinteractive.com/?p=447 The power of social media is growing every day and the viral messaging system Twitter is leading the charge. Thanks to the Tweetie app on my iPhone, I’m able to follow news real time throughout the day as reported on Twitter. I’m following most of the major news networks as well as industry experts for my field and other interesting characters. The best part is Twitter gives me at-a-glance summary information from anywhere in the world.

It’s been recently reported by the leading online social media news provider, Mashable, that the Swine Flu Outbreak is recording 10,000 tweets per hour on Twitter. This number boggles my mind. It’s amazing the viral reach that Twitter can measure (no pun intended!). However I can’t help but wonder if the power of social media could potentially inspire mass panic during a situation that is merely watch and wait? How do we filter the information coming from thousands of Twitterers to determine what is truly legitimate information? And if you are one of the truly legitimate organizations, how do you separate yourself from a pack of impassioned Twits who merely want more followers and do not have any valuable information to share? I’m confident that these questions will be answered as Twitter evolves. In the meantime, I believe, as in life, those who have hidden agendas will eventually be revealed and the truth will prevail. In order to be the ultimate champion and succeed within the world of social media, you must stay true to your customers and provide them with real value.

]]> http://www.virtueagency.com/2009/04/power-of-social-media/feed/ 0 Social Networks are the New Email http://www.virtueagency.com/2009/03/social-networks-are-the-new-email/ http://www.virtueagency.com/2009/03/social-networks-are-the-new-email/#comments Mon, 16 Mar 2009 01:23:46 +0000 Tela Kayne http://www.kayneinteractive.com/?p=366 Lots of buzz is coming out about the South by Southwest Festival (SXSW) in Austin this week, particularly on the interactive front.  One major topic is social networks which are being called “email 2.0″, at least according to David Sacks, founder of business social network Yammer who was quoted in a  recent BBC article.

People are changing the way they communicate, moving away from email and toward the real-time, publishing format of social networks such as Twitter and Facebook.  With  175 million users on Facebook alone, it’s easy to see where the buzz is coming from.  And as I watch the tweets coming from my friends on Twitter, I’m amazed.  Had I gone to Austin this week, I could have simply looked at my Twitter app on my iPhone and found endless updates from fellow Tweeters about where they were eating, meeting and socializing.  It is truly a revolutionary way to communicate in real-time with an unlimited audience.

Social Networks are the “new way to communicate”.  Make sure your business or organization doesn’t lose out on opportunities and get left in the soon-to-be dark ages of email 1.0…Get Started Today!

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